In D-Mail #1, The Syndicate Guildmaster and CEO Sean "Dragons" Stalzer explained his passion for building strong online communities and reasoned that these communities and the "business brains" behind online games have many of the same interests at heart. This week, in D-Mail #2: Knee Jerk Reactions, Sean looks at how game developers can slow down ragequit-prone guildmates before they do something rash, and do it through, of all things, clever marketing gimmicks?