Disney's ToonTown is launching in South East Asia.
"Singapore , September 20, 2006 – Walt Disney Internet Group (WDIG) today announced that its critically acclaimed Disney's Toontown Online, hailed as the first downloadable massively multiplayer (MMP) 3D online game for kids and families, will be available to kids and families in South East Asia in early 2007.
Through a marketing and distribution services deal with Philippines-based company Digital Media Exchange, Disney's Toontown Online will be distributed in The Philippines, Singapore, Malaysia and Vietnam in early 2007. The game will offer all of the same characters and unique game functionality as the popular U.S. version.
"Disney's Toontown Online is a prime example of how we successfully combine new technologies with inspired storytelling to create unique, interactive entertainment experiences for kids and families worldwide," said Duncan Orrell-Jones, senior vice president and managing director, Walt Disney Internet Group Asia Pacific. "WDIG has a significant, rapidly expanding mobile and online presence in the APAC region, and we're pleased to now work with Digital Media Exchange to bring this innovative, award winning game to families in South East Asia," added Mr. Orrell-Jones."
Most games developed for North American tastes need to be retooled and regionalized to satisfy the Asian market. Imagine if ToonTown was retooled to play like most Asian games.
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