I remember the days when bringing a game home and breaking open the shrinkwrap was a religious experience. I wanted to understand the game mechanics, read the background lore and really get into it. I didn't purchase many games and the ones that made their way into my home I wanted to enjoy it to the fullest. I would even go as far as reading the manual and watching those tip screens as the game loaded. Those golden, euphoric days disappeared in the 90s when I joined the gaming industry. I had more games on my desk that I could play, or care to play. I reviewed good games, but more often than not, I reviewed average or downright terrible games. I attribute much of my jadedness to some lousy paint-ball game I was forced to review, or maybe it was the launch experience of Anarchy Online. I can't remember.
When a game arrives on my desk today it barely gets a glance until I need to do some research. 98% of the time I already know more about it than the publisher's public relations department. I can turn the marketing spin into truth. Like Superman I can see through the smoke and mirrors to the reality. Example, you want examples? So be it... I have removed the game names where necessary, replacing them with the term Pickle-Weasel to protect the not-so-innocent.
"Pickle-Weasel was awarded the Most Innovative at E3."
Translates to: This game is so different from the other games out there that very few people will take the time to learn how to play it. Also note, it was awarded "Most Innovative". It could be the Most Innovative game about one-eared, three-legged donkeys with blue eyes. Innovative sounds fancy, but I'll take "best" over innovative any day.
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Loading... July 6, 2006 [Pickle-Weasel Edition]