Crytek Taps Live Gamer to Power Microtransaction Service GFACE and Warface

Posted Wed, Jan 15, 2014 by Martuk

Crytek has inked a new deal with Live Gamer to provide its microtransaction monetization tools for free-to-play shooter Warface and the GFACE social gaming hub portal. The new agreement offers GFACE and Warface the advanced monetization and global payment tools of Live Gamer, providing a “direct-to-consumer monetization channel” for microtransaction services. The Live Gamer tools include an e-wallet to handle the GFACE Kredits virtual currency and the ability to exchange Crytek’s universal currency for in-game items in multiple countries as well as tools for third-party developers.

You can read more in the press release below and sign up to play on the Warface website.


Crytek Selects Live Gamer to Power Micro-Transactions and Payments for GFACE and Warface


Live Gamer Elements platform offers Crytek advanced monetization tools and global payments for its gamer social network and acclaimed first-person-shooter

JANUARY 14, 204—Live Gamer, Inc., “LGI” (www.livegamer.com), a provider of digital commerce solutions for the interactive entertainment industry, has completed a white-label integration of its Elements™ platform with Crytek’s Warface first-person-shooter game and the GFACE platform to promote an optimized developer ecosystem and establish a direct-to-consumer monetization channel.

Working closely with Crytek, the award-winning game developer, Live Gamer has provided functionality including an e-wallet to handle GFACE “Kredits” virtual currency; the ability to exchange Crytek universal currency for in-game currency; an easy on-boarding process for third party developers as well as in-game item catalogue, offer, store management, merchandising and analytics tools. In addition, Live Gamer is powering global payments for Crytek across 121 territories in over 35 local currencies across 20 payment instruments.

“Crytek is one of the most well respected developers in the video game industry around the world and they chose Live Gamer because of our ability to provide a truly comprehensive and integrated monetization platform. We’re excited to see Crytek develop its own online social network and publishing channel and pleased we could play a role in launching GFACE and Warface,” said Andrew Schneider, president and co-founder of Live Gamer.

“Live Gamer’s support and comprehensive solutions were instrumental during the launch of Warface. It’s extremely important for us to offer customers an easy-to-use interface while at the same time one that is simple enough for our developers to onboard,” said Dirk Metzger, general manager of publishing, Crytek.

Live Gamer’s Elements platform offers digital content providers a secure and scalable, SaaS-based digital e-commerce solution. Working with some of the top content producers around the world, Live Gamer has powered hundreds of launches in more than 180 countries.

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About Live Gamer, Inc.

Live Gamer’s mission is to stretch the boundaries of what’s possible and profitable in the ever-evolving economy for digital goods, content and services on a global basis. With the vast capabilities of a dynamic, talented and global team, Live Gamer delivers a broad set of e-commerce solutions to clients across industries including games, media and entertainment and finance and technology, all around the world.

Headquartered in New York with offices around the world, Live Gamer is led by a strong management team with proven success in the digital space. With more than 120 enterprise clients transacting in more than 180 countries, Live Gamer’s goal is to be the partner of choice for monetizing and optimizing new streams of revenue for leading digital businesses today.

For more information on the company and its services, please visit www.livegamer.com.

About Crytek

Crytek GmbH (“Crytek”) is an independent company at the forefront of the interactive entertainment industry, and is dedicated to pushing the boundaries of gaming by creating standout experiences for Xbox 360, PlayStation®3, PC, mobile devices and games-as-service using their cutting-edge 3D-Game-Technology, CRYENGINE®.

The company’s headquarters are in Frankfurt am Main (Germany). Crytek also has studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea), Nottingham (UK), Shanghai (China), Istanbul (Turkey) and Austin (USA).

Since its foundation in 1999, Crytek has consistently been recognized for excellence in its field, earning accolades such as the 2011 Develop Award for Best Independent Studio, and two Red Dot Design Awards (in 2010 and 2013). Its multi-award winning games include Far Cry®, Crysis® (awarded best PC Game of E3 2007 and Best Technology at the 2008 Game Developers Choice Awards), Crysis Warhead® (awarded Best Graphics Technology at IGN Best of 2008 Awards), Crysis® 2 (awarded Best Shooter of E3 2010 and Gamescom 2010), Crysis® 3 and Warface (awarded Best Social/Casual/Online Game of Gamescom 2012). For more information, please visit www.crytek.com.

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