Blizzard's Paul Sams Talks Free-to-Play and Giving Away Diablo III with WoW's Annual Pass

Posted Wed, Oct 26, 2011 by Martuk

Speaking with GamesBeat at BlizzCon 2011, Blizzard COO Paul Sams revealed that the developer already has a team working on mobile and tablet apps and that could extend beyond their current library of games. But what might catch the attention of more players is that Sams stated about Blizzard's free-to-play stance. Sams listed some the things that can usually lead a game to adopt the free-to-play model such as declining subscribers and that under the right circumstances; Blizzard isn't opposed to the model.

So it certainly is possible, if we find ourselves in that circumstance, or if we come up with a game where we think that’s the right business model, the most appropriate for players to experience it. We don’t have any opposition to the concept, it’s just that at this point we haven’t decided to make a game where that is the model. But that doesn’t mean that we won’t.

Blizzard already has a free trial to level 20 for World of Warcraft, but could they expand upon that in the future? World of Warcraft has seen a steady decline of subscribers in recent months, but the 800lb gorilla is still raking in more than enough subscription dollars to make it a highly profitable subscription game.

Sams also talked about the recently announced World of Warcraft expansion, Mists of Pandaria, how Blizzard plans to lower the expansion barrier for new players and the decision to give a free copy Diablo III away with the World of Warcraft annual subscription.

We thought it would be a cool thing to have our players be able to experience that game without having to leave WoW. We really view it as a give-back to the players.

Would you like to see a World of Warcraft free-to-play model? What about Blizzard’s next MMOG, Titan? Tell us what you think in the comments below.


LMFAO giove back to players -does he think we are RETARDED

lets do the MATH:

game worth $59.95 USD plus local taxes
12 months at 14.95 =$179.40 or at best 2 6 months subs at 13.95 a month ($13.95 X 12=$167.40)

ITS ALL about maintaining the WOW cashflow for Blizzard as they well should be concerned about with Diablo being a free to play game -dont forget that servers will have to shoulder player loads

why cry when it's business? blizzard is not doing anything dirty,and it's their right as a software company to do what every they need to do to keep their profits high, hell it's like your saying steal it before you pay for it? if it's a good dame then I say support it and PAY for it, don't down it because it's their business model, to them @ the end of the day it comes down to:

1) profits

2) paying their bills, oooh yea u thought server farms and staff were free?

3) happy customers

4) quality content

5) and how long they can keep on being #1

you kids need to learn how not to use the *Anonymous* and actually think before you say it, it's not about that MATH it's about what's fair, hell If it's top notch shit and I want it I'll drop the doe to have something that I can enjoy for years to come, I'm not going to have my best workers working for me for free while i get rich off of them.

But, for people like me who were already playing WoW it's a pretty dang good deal imo

I took it and I'm happy they offered it!


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