APB: Reloaded has shipped out its retail version to the UK and Ireland containing a permanent in-game weapon and vehicle for players to help shoot up the streets of San Paro. Additionally, the retail version also contains 30 days of premium game time for the free-to-play MMOG.

The retail version of APB: Reloaded will also be available in Germany, Switzerland, Austria and Scandinavia on February 17th 2012. Visit the Iceberg Interactive website for more details.

APB Reloaded is out now in the UK!

APB Reloaded is now available in retail stores across the United Kingdom

Haarlem, The Netherlands- 13 February 2012 – Today, Videogame publisher Iceberg Interactive and game developer Reloaded Productions announce that the MMO Action game “APB Reloaded” for PC is now available in retail stores in the United Kingdom and Ireland. The retail version of the game was released in the Benelux last week and will be available in Germany, Switzerland, Austria and Scandinavia on February 17th 2012. APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro.

The boxed retail version includes several bonus items with over 30 pound value at only a 20 pound retail price: a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20 percent in-store discount, an early redemption (30 days) surprise item (choice from 4 unique weapons) and to top things off a bonus poster.

About APB Reloaded

There’s trouble in the city of San Paro, and players have to put an end to it – or maybe it might be more fun to make things even worse! APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro. This open-world environment challenges players to find their way through a city in a state of near anarchy. Players can take up the role of either a Criminal or Enforcer to commit or stop petty crimes and gain notoriety within their own organizations in order to control the city. Be it on foot or from the driver's seat, APB Reloaded melds player-on-player combat within the immersive city teetering on the edge of total chaos. Powered by Epic’s Unreal 3 engine, APB Reloaded features a robust set of customization tools second to none, providing gamers the ability to create the exact look of their in-game avatar, personalized symbols, clothing, vehicles and in-game music.

To get up-to-date information on GamersFirst and APB Reloaded’s Community and Fan Pages, check out the following links:

Facebook – http://www.facebook.com/APBReloaded

Development Blog – http://apbreloaded.blogspot.com

Website – http://www.apb.com

Twitter – @APB_Reloaded @GamersFirst

Iceberg page - www.iceberg-interactive.com

Key Game Features

• Fun and engaging online action in a highly detailed interactive city
• Revolutionary customization system – players create their own avatars, music and vehicles, and can modify them extensively
• Unique game play mechanics with each “action district” supporting two rival factions, 100 players in 25 teams, 250 cars and 1,000 NPCs
• Each game world handles 10,000 players

About GamersFirst

GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2, and  War Rock and future hits Hailan Rising and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.