APB’s first launch proved to be a rocky one with then developer Realtime Worlds. The game was shut down less than three months out the gate. But the game’s re-branding under GamersFirst as APB: Reloaded seems to be enjoying a much more successful launch than it did the first time out.

According to a recent press release, APB: Reloaded has now surpassed 3 million users following its launch on Steam and the arrival of retail copies of the game at major retailers across North America. Helping bolster the numbers is the recent launch of APB: Reloaded’s latest update – Fight Club, which adds an all new game mode and other new content. Since its launch, APB: Reloaded has become one of the most played games on Steam.

APB: Reloaded is available for free download on via the official website and through Steam. Retail versions of the game are available for $29.99 and provide a number of perks, but players can still play the game for free.

APB RELOADED SURPASSES 3 MILLION USERS,

STORMS ONTO STEAM® AMONG MOST-PLAYED FREE GAMES

World’s First Free2Play® Open World Game Shows Blockbuster Chops at Launch, Broadens its Appeal with Fast New “Fight Club” Mode

IRVINE, Calif., December 15, 2011 – GamersFirst, a leading publisher of Free2Play® massively multiplayer online games, today announced that APB Reloaded has surpassed 3 million registered users. The incredible milestone comes shortly after the game’s launch onto Valve’s Steam® network where it has quickly carved a place among the most popular free games, ranking second at the time of this writing. APB Reloaded is also being supported by major retailers, with a boxed version hitting shelves soon at Wal-Mart, Target, Best Buy and GameStop stores across North America. Buyers of the game at retail can get more than $50 worth of value including unique in-game items for a suggested retail price of $29.99.

To bolster its launch, GamersFirst has released the game’s first major content update with the introduction of Fight Club. Fight Club is an entirely new game mode that adds fast-paced third-person shooter play set in new maps within APB Reloaded’s city setting. It translates to a distinct new game play experience now available to players. APB Reloaded is the world’s first Free2Play open world action game, distinguished by its immersive player-versus-player (PvP) urban warfare premise and deep customization of characters, cars and other features. For trigger happy gamers, Fight Club delivers a pick-up-and-play mode that’s essentially a session-based online shooter with vehicles.

“We recognized the potential for APB Reloaded to be a true breakout hit in the Free2Play category all through beta testing,” said Rahul Sandil, SVP of marketing and business development for GamersFirst. “We quickly amassed a vocal, dedicated community, and they’ve been instrumental in growing the game and helping better the experience. We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game’s visibility and help it appeal to a broader audience. Ultimately, players who discover a new free game decide if there’s enough value and quality to keep playing, and APB Reloaded’s trajectory tells us a growing number are being blown away by what they’re getting.”

Powered by Epic Games’ Unreal Engine 3, APB Reloaded features a rich experience similar to what players expect in premium packaged games. Players enter the city of San Paro to unite and fight with anarchist Criminals or join the street justice Enforcers. They don’t just play in the game’s open world, they live in it. In the action districts, it’s all about epic PvP combat, joining turf wars against enemy factions or running missions to gain money and notoriety. Here, the city and everything in it is there to take, or lose. In the social districts, players can share all of their creations, from custom looks and modified cars to their own mixed music. The opportunity for self-expression is a big part of APB Reloaded, enabled by a toolset and customizable features that are second to none.

With the addition of Fight Club, players can now dive into the most visceral part of the game – combat in and outside of vehicles – as a session-based third-person shooter. Fight Club lets up to 32 players battle it out in closed-off areas of the city, fighting for loot and boosting in-game status in modes such as Team Deathmatch and King of the Hill. The experience is uniquely APB Reloaded, playing out as virtual cops fighting criminals in an urban setting, and punctuated by mayhem, destruction, and the ever-present danger of a fast and furious drive-by.

To get up-to-date information on GamersFirst and APB Reloaded’s Community and Fan Pages, check out the following links:

Facebook – http://www.facebook.com/APBReloaded

Development Blogs – http://apbreloaded.gamersfirst.com;

Website– http://www.APB.com

Twitter – @APB_Reloaded @GamersFirst

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About GamersFirst

GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2, and War Rock and future hits APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.

About [a]list games

[a]list games is redefining how game makers can engage and generate audiences for emerging categories in video games, as a partner who invests in and executes their product campaigns. Operating inside a full-service ad agency with 18 years of game industry pedigree, the company excels in creative solutions to drive discoverability and purchase intent in the increasingly competitive marketplace for online, mobile and social games. Its aim is to help game companies lacking funding and resources to bring their products to market effectively, including independent developers unable or unwilling to sign with traditional game publishers. Since launching in February 2011, [a]list games has partnered with GamersFirst on their premium free-to-play PC game APB Reloaded, and with Online Warmongers on their realistic free-to-play online shooter War Inc. Battlezone. For more information, please visit www.alistgames.com.