Syfy President Talks the Merging Television and Gaming
Syfy President David Howe discusses the transmedia trend and the merging of video games and television.
Video games and the television have arguably been the two largest forms of entertainment media for decades, but what happens when you bring these two forms of entertainment together? Syfy is looking to find out with a new initiative to merge the two entertainment mediums. Speaking with Hollywood Reporter, Syfy President David Howe offered a look at Syfy's plans for the future by bringing together television and video games.
Howe recognizes that many of his Syfy viewers are gamers and is looking to merge the two forms of entertainment, starting with Trion Worlds' upcoming MMOG Defiance, which will run alongside a new Syfy television show with events in one influencing events in the other. It's a new approach to gaming and television, one that Howe hopes is just the starting catalyst for a much larger expansion.
This is a beginning of what we hope will be an aggressive expansion and we do truly believe that his is a ripe opportunity for Syfy to capitalize on and the right opportunity to really exploit the passion, the interest, the habits, and the entertainment consumption habits of our audience in a way that weve never been able to do in the past. Were very excited about games and we see it as a big growth opportunity for us over the next five to 10 years.
Howe also recognizes the recent success of Bigpoint's Battlestar Galactica Online, noting that the game's popularity means that fans can look forward to new spin-offs for the franchise.
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