I can quite honestly say that the Bound By Blood trailer is, quite possibly, one of the worst I've ever seen. I don't understand it, it feels cheap, corny, and something a 12 year-old might pull together after watching too much Slipknot. At what point is this trailer designed to pull new players in, or encourage old ones to dive back into Guild Wars 2? I understand that the Charr have always been a bit...metal, but this is - as far as I'm concerned - the equivalent of World of Warcraft implementing motorbikes. To add insult to injury, the released patch notes pretty much push nothing else but the Gem Store.

I appreciate it's not yet the crux of the update, but, really? Even the big push on social media after the trailer is the latest mount. It's an approach I just can't seem to grasp and, as far as I'm concerned, is no greater than the nickle-and-dime approach taken by every other loot box game. Sure, you get what you pay for with this microtransaction (it's gaurenteed if you part with your cash), but ArenaNet are intentionally ensuring the game doesn't offer you content by playing. I know many might argue "Oh, but I can get it by earning gold in the game!" and while true, what ever happened to delivering good looking items as a fucking  item drop from, I don't know, actually playing? There's a reason why WoW Classic is doing gangbusters, and it doesn't have a single microtransaction in sight. 

I'll let you decide below what you think of the trailer. 

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Last Updated: Sep 17, 2019

About The Author

Lewis is currently playing The Division 2, Destiny 2 and WoW Classic, having covered a variety of genres for many years.