Aion launches this week and hordes of hyped fans are waiting to attack servers with the hope that this game will be the one that they have been waiting for. So then what if it's not? Learn the pit-falls of following the hype and find out how to avoid that often inevitable post-launch let down in this Ten Ton Hammer editorial.

I like hype. I greatly enjoy the build in community excitement before a launch. In a matter of months, players come alive across the 'net sharing in each other's joy and hopes, making new friends and planning ahead for those glorious days when we can all log in and enjoy our game. Hype is a double edged sword though, and if the pre-launch high is the blissful night at the club then the days after the launch are surely the hangover.

You can read the full editorial here and be sure to post and let us know how you avoid that post-launch let down. Are you looking for the perfect game, or is the enjoyment of a new adventure enough for you?