The LEGO Group Announces
LEGO Universe As Official Title For Branded MMOG

BILLUND, DENMARK - June 7, 2007 - The LEGO® Group today
announced LEGO Universe as the official title for the upcoming MMOG
being developed by NetDevil® to further engage the
company’s dedicated and active community. LEGO Universe,
currently planned for launch in the fourth quarter of 2008, is designed
as the first MMOG professionally developed for LEGO fans and supported
by community members from around the world.



"LEGO Universe ties together all aspects of our community and line of
products in an online environment that can be enjoyed by LEGO fans of
all ages," said Mark William Hansen, Director of Business Development,
LEGO Universe. "By merging the online world of social interaction with
the LEGO concept of play, LEGO Universe will provide our community with
an entirely new way to experience LEGO and connect with other players
in a fun and imaginative setting."



The full-featured MMOG will be complete with character advancement,
expansive social and community features, and will provide a child-safe
alternative to other MMOGs on the market. As a player, you'll be able
to customize your mini-figs and interact in the universe as any
character you choose, providing unique opportunities for players to
expand and explore with their creations.



"LEGO Universe is being built as a place where fans and community
members can discover nearly unlimited play possibilities," said Ryan
Seabury, NetDevil Lead Producer on LEGO Universe. "Given the strength
of the LEGO community, a large part of bringing the game to life will
be working hand in hand with them to ensure that the core values of
creativity, connectivity, and imagination are reflected in the end
product."