Rumor: Blizzard Sets Its Sights on Free-to-Play with Unannounced Title
As with all rumors, we recommend taking it with a grain of sal. But given the industrys ongoing shift from subscription to the freemium model, it would not be surprising to see Blizzard making a model shift with Titan given all the higher quality free-to-play titles currently available and in development.
Blizzard COO Paul Sams talked about free-to-play briefly at BlizzCon 2011 in reference to WoW, but it was clear from his statement that Blizzard was not opposed to the concept.
We dont have any opposition to the concept, its just that at this point we havent decided to make a game where that is the model. But that doesnt mean that we wont.