Updated Sat, Feb 04, 2012 by Ethec
As CCP’s incoming Chief of Marketing Operations, David Reid brings a diverse amount of experience to CCP’s helm, including tours in the Middle East and Korea as a US Army Officer, a Wharton MBA, and a resume including marketing experience at such heavyweights as Microsoft (where he headed up launch marketing for the Xbox 360), NCsoft, Trion, and GameTap.
With Fanfest, CCP’s signature fan event, about a month and a half away, we talked with David Reid and CCP CEO Hilmar Pétursson about their 2011 struggles and 2012 plans, including updates for World of Darkness and DUST 514 fans.
A lot of World of Darkness fans were put on edge by the amount of CCP resources that seem to be flowing into DUST 514 and EVE Online. Can you say anything to calm their fears?
David Reid: There is no shortage of commitment here to making World of Darkness awesome. I dug deep into that before I came on board and remain absolutely convinced that this is going to be a huge, huge thing based on the resources we’re putting behind it.
Hilmar Pétursson: Specifically, we have a kickass team of sixty rockstars from across the game industry and CCP, and they’re making fantastic progress.
"We don’t all know how to pilot a spaceship, but we all know how to kill a vampire. And that’s the case even if we haven’t played Vampire: The Masquerade. "
David Reid: I don’t think anyone has to worry about our commitment to making World of Darkness a transformative experience. Despite what you hear from us about DUST and EVE, there are more people working on World of Darkness here at CCP than there are working on triple A titles at other companies I’ve worked at for the stage of development it’s at.
Everyone here realizes what a tremendous opportunity we have. To do what’s been done here with EVE – the economy, the persistence, the Machiavellian politics that players do to construct their own content – imagine what that can be like in a modern era intellectual property, in something everyone understands. We don’t all know how to pilot a spaceship, but we all know how to kill a vampire. And that’s the case even if we haven’t played Vampire: The Masquerade.
CCP is clearly excited about launching DUST 514 in 2012. Help us understand why those of us in the PC gaming market (and specifically the MMO crowd) should be excited about a PlayStation 3-exclusive online shooter.
Hilmar Pétursson: The thing that many people have raised with us is that they love everything about EVE Online, apart from playing it. It’s such an interesting world, there are so many exciting things going on, but it takes a lot of commitment to get into.
David Reid: The opportunity with DUST is tremendous - it’s an opportunity to bring this universe that plenty of people in the MMO side of the market have enjoyed – the persistent universe, the world’s most vibrant and “real” virtual economy. But not everybody is a fan of flying in space.
We want to bring this experience to people who may not know EVE Online or CCP to the 60 million or so people connected on the PlayStation Network, the bulk of whom know what it’s like to play a shooter and can imagine the opportunity presented by interacting inside of this mature EVE universe.
"EVE could be the biggest game in the world at the end of 2012."
Beyond that, we also have the phenomenon that EVE Online has been all of these years. Eight years running, EVE Online is the only game in the West that has shown consecutive growth year after year, in light of the tumble World of Warcraft saw last year.
With DUST 514 shipping this year, with bringing in the tens of millions of people that play shooters on PSN into the New Eden universe, EVE could be the biggest game in the world at the end of 2012. To end the year on that upswing, it just blows my mind the opportunities we have here to keep building on this awesome universe.