Cryptic Details New Content and Itemization for Champions Online
Fans will also find questions relating to class powers, outfits and seasonal events in the update. There's even a little peek as to what the team has planned for expanding endgame content.
We have a reboot of sorts planned for how we handle items, and how we handle acquiring end game items, but in order to truly fix it... we're probably going to have to raise the level cap, and allow you to regear with the new itemization system during that period. This is clearly a long term process, and not something we'll be implementing overnight, but we've been discussing our endgame plans and itemization plans for a while, now.
Source: Ask Cryptic