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Firefall and eSports – a Q&A with Red 5's Morgan Romine

Posted Mon, Jan 30, 2012 by Ethec

Morgan Romine“So far my video game career has been a series of serendipitous opportunities,” explained Morgan Romine, Red 5’s eSports Director, as we sat down for a quick  interview about Firefall’s future in eSports and competitive play.

Those serendipitous opportunities included such diverse stints as Community Manager at Ubisoft and as “Rhoulette”,of the all-female professional, not to mention her ongoing pursuit of a PhD in cultural anthropology which she stated she hopes to tie into her work with gaming communities.

Morgan's unique intersection of talents made her the ideal pick for heading up the pioneering new concentration of eSports for Red 5, though going deeper into development hasn't spoiled her on her first loves. “I haven’t been able to predict those opportunities so far, and I’ve given up on trying to predict them in the future… I love eSports, and I love my academic pursuits, so I’d like to keep a foot in both worlds for however long people will let me.”

How do you fit into the Firefall team? Are you considered marketing, community, or something in-between?

That’s a very good question. Our marketing department is growing, but we have one marketing guru and his assistant. We have one community guru and his assistant. I wear both hats of ESports Director and I’m also helping with PR, so we’re all in the same group.

So Red 5 considers eSports to be a part of marketing? That makes sense – what better way to build credibility for a game than to show it performs well in the hardcore arena.

Everything we do tends to be community-minded – we tend to think that’s the best “marketing” because you’re directing a game’s development by genuine interest.

What makes Firefall a good fit for eSports?

First of all, it’s a good game. There’s really nothing you can do to a sub-par game to make it an eSports candidate. You can pay a tour to put a game on the ticket for a season, but I think people sour on that strategy nowadays.

The amount of emphasis Red 5 put on eSports pre-release is surprisingly unusual. Few games are designed with eSports in mind. That’s especially true in the console game industryhere the single player is top priority, given the high percentage of players who never log in to Xbox Live or Playstation Network.

Another reason Red 5 developers really want to make a good competitive game because it adds great longevity. If people are willing to play your game for hours and hours to get good at it, your game is going to last a lot longer. That’s especially true for a free-to-play game.

Also, it sounds cliché but it’s true: Firefall is easy to learn but hard to master. You need to have lots of people diving in and playing the game, not feeling frustrated, to feel like they’re making progress and getting better. On the other hand, if the game is too easy, it’s not going to attract superstar, elite players. You need those superstars to lock in a game as an awesome eSports title.

At G-Star in Korea late last year you allowed everyone the same amount of practice time and the match kicked off from there. Is that your tournament match format going forward?

I’m pushing for a tournament mode that will start everyone off on a level playing field. We’re not sure what that means quite yet but, just to give you an example, it might mean that everyone has level 10 battleframes to pick from plus a standardized array of modules and weapons. Starting everyone off evenly is really important for high-level competition.

Any plans to offer a MOBA-like form of mid-match item progression?

The Dreadnaught battleframe was revealed at G-Star late last year.

I don’t think so. That hasn’t been determined, but my preference would probably be not to allow players to buy [better gear during tournaments] because you’re not really playing that many games in a tournament situation.  Plus, in a tournament where money is involved, you want to make sure that it’s an absolutely level playing field. It’s kind of an interesting idea though, especially if everyone has the same amount of think time and same amount of choices.

A very nice interview.

Red5 has now become one of the elite game companies and only the most talented working there.
Whish i had the talent.

Cheers!! Morgan, Rhoulette, get Firefall esports leap !!!

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