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The Annual Big, Spikey Hair & Chocobo Riders Convention
Japan's premier gaming developer and the folks behind the Final Fantasy series, Square Enix, opened its first gaming convention in Japan over the weekend. I heard (through an independent source) that you could score a coke at the concession stands for the reasonable price of 4.5 million gil.

"
Though Square Enix fans would have roughly the same opportunity to
check out its games this September at the Tokyo Game Show, the company
has opted to host its own show this month and get some quality
one-on-one time with its fans. In many ways, the modestly sized party
is a mini-TGS unto itself. The first day of the weekend long event had
all the hallmarks of the TGS experience: huge crowds of people waiting
in line to get into the convention hall, stage shows, game-related swag
at the various booths, small theaters that were showing game trailers,
and, of course, people walking around dressed as chocobos."

Check out the rest of Gamespot's article on Square Enix Party 2005.