WoW - I heart you. Please don't gank me!
Well 'tis the season and 1up has the exclusive info on what Blizzard plans to do for this day of love and mush.
In order to make any headway in this rose-colored endeavor, gamers will need to stock up on "Love Tokens" from Innkeepers, which apparently constitutes the currency of love during the event. Blizzard states, specifically, that "In each capital, most of the guards and a couple dozen townsfolk are infected with amore. Periodically, they will become "Amorous" -- you'll know this by the floating heart above their head. An Amorous NPC is receptive to gifts of love, specifically Love Tokens (purchased from innkeepers). In return for a Love Token, they will reward the player with their own gifts. Some of these gifts are toys for players to play with, while others are "quest" items used to create Gift Collections." It gets more complicated than that though. Nothing is ever easy in the game of love, and as in real life, there is the horrifying possibility of rejection. But don't despair, where there's a will there's a way. In the event of rejection "there is a small chance when a player gives a Love Token to an NPC that he or she will be rejected. When this occurs, players will become "Heartbroken" for a certain amount of time. However, players can help their heartbroken friends by giving them a Friendship Bracelet and displaying the 'Power of Friendship.'"
Hah to Boomjack! People ARE going to be saying "Just one more friend and I'll log off." I guess I'm going to have to switch from auto kill mode to auto hugs. It's a little disconcerting.