Guild Wars 2 Releases Atlas
As an interactive map, the idea behind it is that you can discover all about the Guild Wars 2 universe as well as exclusive hints, art, sounds and stories. Although initial reactions have been lacklustre, I actually really like the concept. One of the biggest faults with the Living World is that the story is disjointed and there's the potential here for ArenaNet to remove that issue.
To explore the Atlas for yourself, visit the website and have a browse! http://atlas.guildwars2.com/