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Rod Pardo gave a speech at GDC which explains what Blizzard's overall approach to making an MMOG is. WoW Insider has the scoop:

Rob Pardo, Blizzard's Senior Vice President of Game Design, is speaking at the Game Developers Conference in San Francisco this afternoon and WoW Insider is here live to catch it all. Though the auditorium is just filling up, Pardo should be out in a few minutes to tell us all about Blizzard's approach to multiplayer game design. Catch the full details after the break.

Read the rest at WoW Insider.