The new Community Coordinator for EA Mythic Richard Duffek, has posted an interview Playervox about PVP and RVR in Warhammer: Age of Reckoning. Here's a peek:

PlayerVox: PVP-heavy MMORPGs have been (or become) the niche players. Is there a large enough market to support a PVP-heavy MMORPG?

Richard Duffek: That entirely depends on your definition of PvP-heavy. I definitely feel that there is a large enough market for a PvP-heavy game using a system like Warhammer does for example; a game where you have both PvE and PvP and they're integrated well. Most of the games lately that have PvP in them seem like they were designed as PvE games and then PvP was tacked on as an afterthought, or as a result of too many players complaining about it not being included. In my opinion a game can definitely be considered PvP-heavy without that being the only goal of the game, without it being done in a Free-For-All (FFA) manner.

You can read the entire Interview by Clicking Here.