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Rohan: Blood Feud Closed Beta Interview

Posted April 2nd, 2008 by Cody Bye

Questions by Cody Bye, Managing Editor
Answers by Fred White, Senior Marketing Manager for YNK Interactive

For the makers of free-to-play games, it's getting harder and harder for them to differentiate themselves from many of the other imported games on the market. However, one of the more recent and unique games to be imported into North America - at least on paper - is Rohan: Blood Feud. As a hybrid player versus player and player versus environment type of game, Rohan is set to release to the English-speaking North American market in the very near future. To learn more about the game, Ten Ton Hammer's Cody "Micajah" Bye sat down with Fred White, the senior marketing manager for YNK Interactive, to really get a feel for the ins-and-outs of Rohan: Blood Feud.


Ten Ton Hammer: For those readers that are unfamiliar with Rohan: Blood Feud, could you give them a brief summary of what the game is about and why they should be interested in it?

Fred White: Rohan: Blood Feud is a fantasy-based, free-to-play MMORPG with some interesting and compelling features that set it apart from others in the category.  Players can select one of six races to play, either male or female.  Each race has its own unique characteristics of course, including the Dhans who specialize in killing other players, and the Dekans who can turn into dragons.

The Hit List feature allows players who have been killed by another player to instantly teleport to their murderer’s location (when they are online) in order to seek revenge.  The weekly Township Battles are particularly intriguing, as they allow for scheduled guild battles with the prize being not only treasure and glory, but also “ownership” of the town, unique garments and the ability to tax every transaction within the town for an entire week.  

Players can also buy a wide range of different mounts, including beautifully-rendered horses, lizards, and unicorns (my favorite is the giant spider).  Early response to the game during our first closed beta has been very strong, and the players seem very happy at what they’ve seen so far.

Ten Ton Hammer: In Rohan, you have essentially six basic classes/races to choose from: the Human Knight, Elf Healer, Half-Elf Archer, Dhan Assassin, Dekan Dragon Fighter, and Dark Elf Mage. As characters advance in level, are they able to select more advanced versions of these basic classes?

Fred:  Yes.  Once players reach level 50, players can advance to a High Class.  Each race/class has their own options.  For example, the Half Elf Archer can take on a High Class of Ranger or Scout, depending on whether he or she prefers using bows or crossbows as their weapon of choice.  Along with the combat emphasis, the High Class also opens up an entire new skill tree for the player to master.

Ten Ton Hammer: On your website, you state that once a player “reaches maturity” they will be able to attack, gain experience from, and loot other players. What level is “reaching maturity”? When will players be able to engage in PvP with other players?

Fred:  Level 30.  That’s when the REAL fun begins.

Ten Ton Hammer: What sort of business model are you using to support Rohan: Blood Feud? Will you be selling items via an item mall? Will experience bonuses or gold be included in the purchasable items?

Fred:  Yes, an item mall will open within the game during our official launch.  The list of items that will be made available is currently being finalized.

Ten Ton Hammer: Imported free-to-play games are notorious for having poorly translated dialogue and gameplay that isn’t localized to the North American or European audiences? What sort of measures are you taking to insure that Rohan is enjoyable for Western audiences?

Fred:  “All your base are belong to us!” Kidding.  Well, you just summarized our main focus right now.  We are fully aware of the issues involved with translation of not only language, but of tastes, cultures and customs as well.  We’ve been poring over text for months, working to ensure that it is in proper English – grammatically, conversationally, and typographically.  

With regards to adjusting the game for “the West”, we’ve taken great pains to test the game in many segments of the market to acquire feedback in what the players are looking for in their ideal MMORPG.  All facets of the game have been reviewed with localization in mind, including race balance, the economy, the “grind factor”, fashions, cool-down periods, latency, and payment options, among others.  We learned some things during our first closed beta test, and we have made some adjustments for our upcoming second closed beta test (4/3-4/9).  I anticipate we’ll learn even more during that time.  

The community that has germinated in our forums is amazing.  They are very sharp, experienced, and articulate… and they do not hesitate to tell us what they think!  There is a free flowing two-way interaction between them and the staff here, like nothing I’ve seen before in a gaming community.  And that, in answer to your question, is what we feel to be most important in ensuring that the game is enjoyable for Western audiences.  When we launch the official game after the beta tests, we will do so armed with this entire scope of learning.  And as the game progresses over time, we of course will be making additions and expansions, taking player feedback into consideration at every turn.

Ten Ton Hammer: In your opinion, what is the most unique feature or mechanic in Rohan: Bood Feud?

Fred:  There are several unique features in the game, but if I had to pick one I’d have to say that the Township Battles are the most unique.  These are like guild battles with a twist.  The winning guild of the regularly-scheduled battle actually gains control of an entire town for one week.  They get some really great things, including unique clothing which marks each member as a ruling guild, the right to emblazon their guild name on every NPC within the town, and the right to tax all transactions within that town for an entire week.  In other words, every sale between any player and a town NPC will generate proceeds toward the ruling guild.  Quite an intriguing dynamic.

Ten Ton Hammer: One feature that I found particularly interesting (from a player’s standpoint) is the “Black List” or “Kill List”; a list that is automatically generated if you are killed by someone in cold blood. According to your website, the list actually lets you teleport directly to this character and attempt to take him out when you’re more prepared. Have you found anyone abusing this feature? How do you keep people under control from killing masses of people?

Fred:  Now called the “Hit List”, this is my second favorite feature in the game.  We do have parameters on the game, to make sure that the feature is not abused or that it becomes imbalanced in any way.  Once a player kills a certain amount of players, they are labeled as a “murderer”, and many freedoms are taken away from them.  In addition, the murderer also may be hunted down by security forces should they enter a town, resulting in almost certain lynching.  It takes 3 hours of “good behavior” before one murder comes off your record.  This feature adds a great twist to player killing, and establishes consequences which must be considered before committing such acts.

Ten Ton Hammer: Where was Rohan: Blood Feud originally developed? How long has the game been on the market in its country of origin?

Fred:  Rohan Online was originally developed in Korea in 2006.  YNK Korea has enjoyed considerable success with the game, and has spawned several expansions and updates in several Asian countries.  Rohan: Blood Feud, in addition to being localized, is the beneficiary of nearly all of the bonus content that has been created for the Asian versions of the game.  At launch, our game will be starting out with those expansions.

Ten Ton Hammer: Would you describe Rohan as primarily a PvP- or PvE-based game? What sort of activities are there for players that reach the maximum level?

Fred:  PvP does not begin until level 30, which will take some time to achieve.  So for the early stages of the game, it is entirely PvE.  Once level 30 is reached, I would describe the game as more of a PvP game.  Township Battles begin at level 50, along with the High Class system.  For players that continue on up in level will have some surprises waiting for them in the form of special quests, weapons/armor, mounts, pets, and more.

Ten Ton Hammer: Is there anything else you’d like to tell the Ten Ton Hammer readers and fans of Rohan: Blood Feud?

Fred:  Yes, we are happy to be part of the Ten Ton Hammer community, and look forward to seeing you in game!  


Had you heard anything about Rohan prior to this interview? What else could Rohan do to differentiate itself from other free-to-play games? Let us know on the forums!

Rohan: Blood Feud Details

    Windows
  • Developer: YNK Interactive
  • Genre: High Fantasy
  • Status: Closed Beta
  • Official Website
  • Official Forums
  • Retail Price: Free
  • Monthly Fee: None (Premium Item Shop Available)
  • Release Date: TBA 2008
  • ESRB Rating: M (Mature)

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