Speaking in a very candid interview with Gamasutra, EA Mythic's General Manager Mark Jacobs stated his opinion on subscription versus other MMO game business models:

You know, everyone thinks it's just so cool to say that the subscription model is passé, that it's dead... They love to talk about their new models and how they are going to revolutionize the MMOG world. But MMOG publishers are spending a lot more on their games than anyone thought they'd be spending five years ago.

See what other bold statemens he made over at Gamasutra.