Speaking very honestly to Next-Gen, EA CEO John Riccitiello makes it clear that EA Mythic's Warhammer Online: Age of Reckoning isn't looking to go toe to toe with World of Warcraft. He does however expect a very strong return for the IP:

"Warhammer Online [will be] a strong entry in the MMORPG space," Riccitiello said at the William Blair & Company's investor meeting Tuesday. "No, I don't think it's going to rival WoW, but no one would ever predict that. But it is a strong game that will ... get our returns for us. We're proud of it."

• Source: Next-Gen