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Blizzard CEO Talks WoW Players Moving to AoC

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Posted August 5th, 2008 by Martuk

WoWqj.net has posted a recent story on a statement made by Blizzard CEO and co-founder Mike Morhaime. According to the story the launch of Age of Conan Hyborian Adventures did indeed put a dent in Blizzard's massive market. The exact amount of lost players was not mentioned, but Morhaime did say of those that left for our little land of Hyboria only about 40% had returned.

Moraime said that " Age of Conan released with some initial success. We did see some of our players leave, [but] about 40% of those players have returned to World of Warcraft." He added that in spite of this, WoW still has an advantage over anything in the market as being "a product that has been continually enhanced, expanded and refined for almost four years now."

  • You can read the story here.
  • Discuss it on our forums.

Comments

Any time a new, high profile, MMO comes out Blizzard are going to feel the effects of it, Same happened when LOTRO and Vanguard were released.

It's a simple case that people are looking for something new, after 4 years WoW will be losing it's sheen for many people, however they are expecting to go into these new games and see the same amount of polish and work done and are genrally sorely dissapointed.

Even with Warhammer around the corner, I can't see that being different enough to te...

They will have to accept that their player base will inevitably decrease.
They know this but they don't say it and they will always point out the positive points of it and preferably magnify them.

The "why?" is rather simple, stock holders and investors, The CEO has to act as their product is simply the best available, he or she must show trust in it.
(The only time they won't do that is when it is really going bad and then covering it up has a more negative then positive effect on stock val...

It shapes the market though. Even if the hordes of players leave WoW, where will they go? Those that cut their teeth on WoW will be out of place in games like AoC that are a little bit more veteran player friendly.

Blizzard will have to get to it and create magic a 2nd time.

Quote:
Originally Posted by Savanja View Post
It shapes the market though. Even if the hordes of players leave WoW, where will they go? Those that cut their teeth on WoW will be out of place in games like AoC that are a little bit more veteran player friendly.

Blizzard will have to get to it and create magic a 2nd time.
I think WoW is probably the perfect game for a newbie to cut their teeth on despite its lack of early grouping incen...

I think also that Mr Morhaime will discover that those who have returned to WoW are simply using it as a holding pattern until they find another game to go to. Maybe that will be WoW's eventual role; a place to go until the next game rolls out.

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