What would you do if you could build your own MMOG? Who would you hire
to run your development studio? Which genre would you set your world?
Few gamers in the world ever have the privilege to answer these
questions, and yet so many of us would die for the chance to make the
game that we would want to play. That’s the sort of
opportunity that
Curt Schilling crafted for himself by creating href="http://www.38studios.com" target="_blank">38
Studios and recruiting some of the most prolific talent in
the industry.



However, 38 Studios also recently announced that they had acquired
Mentor Media's product, the href="http://www.azerothadvisor.com/" target="_blank">Azeroth
Advisor, and its technology.
For those of you unfamiliar with the Azeroth Advisor, it’s a
service
that players download onto their computer in order to allow the program
to gather information about the gamer’s href="http://wow.tentonhammer.com/" target="_blank">World
of Warcraft
characters. With that information the AA then creates a personalized
newsletter for the player to read whenever he desires. To many, this
sounds like a strange marriage between an MMOG company and a product
that services a major competitor. In order to sort out all the details,
Ten Ton Hammer’s Cody “Micajah” Bye got
on the phone with Curt
Schilling, and the two discussed all of the relevant facts about the
Azeroth Advisor and its future with 38 Studios.

Ten Ton Hammer: Are you going to bring the Azeroth
Advisor technology into other MMOGs as well?



Schilling: Absolutely. We’re in discussions with a
bunch of
different companies – and not just companies that are working
on MMOs –
from Xbox Live franchises to other franchises. There are a couple
reasons for that, number one being that we can have this service
available to a company with the personalized newsletter format in six
months.

• target="_blank">To read the rest of the Azeroth Advisor
  interview, click here!