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Close this windowAn Exclusive Interview with Curt Schilling - What is the Azeroth Advisor?
Posted October 9th, 2008 by Cody Bye
What would you do if you could build your own MMOG? Who would you hire
to run your development studio? Which genre would you set your world?
Few gamers in the world ever have the privilege to answer these
questions, and yet so many of us would die for the chance to make the
game that we would want to play. That’s the sort of
opportunity that
Curt Schilling crafted for himself by creating 38
Studios and recruiting some of the most prolific talent in
the industry.
However, 38 Studios also recently announced that they had acquired Mentor Media's product, the Azeroth Advisor, and its technology. For those of you unfamiliar with the Azeroth Advisor, it’s a service that players download onto their computer in order to allow the program to gather information about the gamer’s World of Warcraft characters. With that information the AA then creates a personalized newsletter for the player to read whenever he desires. To many, this sounds like a strange marriage between an MMOG company and a product that services a major competitor. In order to sort out all the details, Ten Ton Hammer’s Cody “Micajah” Bye got on the phone with Curt Schilling, and the two discussed all of the relevant facts about the Azeroth Advisor and its future with 38 Studios.
However, 38 Studios also recently announced that they had acquired Mentor Media's product, the Azeroth Advisor, and its technology. For those of you unfamiliar with the Azeroth Advisor, it’s a service that players download onto their computer in order to allow the program to gather information about the gamer’s World of Warcraft characters. With that information the AA then creates a personalized newsletter for the player to read whenever he desires. To many, this sounds like a strange marriage between an MMOG company and a product that services a major competitor. In order to sort out all the details, Ten Ton Hammer’s Cody “Micajah” Bye got on the phone with Curt Schilling, and the two discussed all of the relevant facts about the Azeroth Advisor and its future with 38 Studios.
Ten Ton Hammer: Are you going to bring the Azeroth Advisor technology into other MMOGs as well?
Schilling: Absolutely. We’re in discussions with a bunch of different companies – and not just companies that are working on MMOs – from Xbox Live franchises to other franchises. There are a couple reasons for that, number one being that we can have this service available to a company with the personalized newsletter format in six months.
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