Is Bigger always Better?

How much should MMOs cater to the explorer segment of the playerbase? Constantly enlarging the world keeps things fresh and interesting, but is it worth the adverse social effects that come from spreading out a population in an ever larger world?

To cater to this group several developers have created insanely large worlds. At E3 this spring I heard many upcoming MMO developers bragging about the size of their virtual worlds. A few of them claim to have worlds several orders of magnitude larger than anything done before. It left me wondering if they were compensating for something. Other developers feel that every expansion or patch must add on significant pieces to the existing world so that players can explore new areas as they level.

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