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The Agency to Have In-Game Ads

Posted November 26th, 2008 by Morvelaira

Ad revenue should replace monthly fees.

In a recent interview, Kevin O'Hara (Senior World Designer - The Agency) gave some details about how we might be paying for SOE's upcoming shooter MMO - The Agency. While things are not set in stone yet, it does seem that they'll be shying away from monthly fees and more towards in-game advertising and microtransactions.

"We're acutely aware that shooter players are not used to playing monthly fees, so I doubt we'll go for an outright $15 a month, which works on some of our other projects. So we're checking out Free Realms to see how they're going to do with their micro-transactions, and we might incorporate some of that. We'll definitely have some ad revenue models. The Agency's the perfect place for some in-game product placement."

For the full interview, please check here.

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The Agency Details

    Windows PlayStation 3
  • Developer: Sony Online Entertainment
  • Genre: Comics
  • Status: In Development
  • Official Website
  • Monthly Fee: TBA
  • Release Date: TBA

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