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Massive Inc. is Only Advertiser for Blizzard

Posted Wed, Dec 03, 2008 by Morvelaira

Massive Inc., a wholly owned subsidiary of Microsoft, has signed multi-year deals with both sides of Activision/Blizzard. Massive Inc. is in the business of advertising, and they've agreed to support up to 18 Xbox360 and PC games with in-game advertising. Please note that the in-game advertising does NOT extend to the Blizzard side of the deal.

Massive Inc. will be the exclusive advertiser found on Blizzard's websites, and it's Battle.net service. Blizzard, however, is against in-game ads, so on the websites are the only place you'll find them.

NEW YORK, Dec. 3 /PRNewswire-FirstCall/ -- Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Blizzard Entertainment Inc., a premier developer and publisher of entertainment software, announced today a multi-year deal that names Massive as the exclusive advertising service provider for Blizzard Entertainment(R)’s Web sites and Battle.net(R) online game service in the U.S., Canada, Europe, South Korea and Australia.

In addition, Massive has teamed with Intergi Inc., the world’s largest Web-based video game and interactive entertainment network and advertising representation company, to manage Web-based advertising to reach Blizzard’s audience of core gamers and gaming enthusiasts. Intergi is powered by the Microsoft Atlas AdManager platform to deliver client advertising across its network of more than 700 sites.

For the full press release, please visit CNNMoney.com.


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