The video game industry provides entertainment to its consumers. When
money gets tight, people are quick to cut out luxury expenses, causing
publishers to feel the crunch. It's part of what makes production of
any MMOG a huge risk, so investors are constantly seeking safeguards
for their money. Ten Ton Hammer's Danny "Ralsu" Gourley examines four
trends gamers may see develop in 2009 that will forever change the
The $50 box price represents a sweet spot price point that will drive consumers to buy while still raking in the profit. Owners of Playstation 3 and Xbox 360 consoles frequently pay $60 for their new games, showing that the sweet spot for box sales may be stretching a little.
Read Gaming's Struggle for Survival in a Tough Economy to learn what Ralsu foresees.