Danny "Ralsu" Gourley thinks the trick to hooking players in a game is
getting them to invest in it. Those who pay to play games invest money
up front while those who play free-to-play games invest their time.
Even so, Ralsu's opinion of the long-term investments both kinds of
players make could surprise Ten Ton Hammer readers:

The person who only plays subscription
games will be looking at another $50 start up investment, which is a
deterrent because that same $50 would buy her another three months of
her current MMOG. On the other hand, she already spends $15/month in
subscriptions, so that financial investment would not hold her
back.

Read "Investment
Opportunities for Players" to find out more.