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EVE Online: The Propaganda War

Updated Tue, Apr 07, 2009 by The Mittani

It was 4/4/09, the prophesied day of reckoning for Goonswarm. After weeks of stalemate, the counteroffensive led by Against All Authorities (-A-) to restore KenZoku (RKZ) to the status of a spaceholding alliance was finally bearing fruit; sovereignty of the 49-U6U system flipped from Swarm control to KenZoku. After months of strained silence during the fall of RKZ's home regions, Delve and Querious, SirMolle, leader of KenZoku (nee Band of Brothers Reloaded, nee Band of Brothers), went to the EVE forums launch a salvo in an oft-scorned yet strategically vital area of alliance combat: the propaganda war.

"Silence!" he demanded, and proceeded to berate his enemies . "2 months has passed. 2 months since apparant (sic) flaws in a gamemechanic no one knew existed got abused, and we lost our name, all our sov, and the mad rush for Delve began... No sov levels, no POS-spam, no strontmanaging, no blobs can stop us. We are after your blood. We *will* kill you." Stirring stuff for the intended audience, his own troops; with the membership of KenZoku steadily declining since losing all their territory, this new thread and the chestbeating within it could rally his pilots and pave the way for future conquest. Whenever a forum offensive is launched, it is usually announced to the membership of the alliance, who are then inspired to join the bandwagon and drum up support.

But then, something went wrong. Less than three hours after SirMolle posted his thread, a spy in RKZ helped set up a 'hotdrop' on the KenZoku capital fleet as it was engaging a tower in the 9CG system. Nearly one hundred capital ships cynojumped on top of the KenZoku dreadnoughts and proceeded to exterminate them, destroying 47 and forcing SirMolle himself (who was leading the RKZ group at the time) to order his remaining pilots to log out of the game and hope that their ships were not destroyed in time - a serious no-no, in e-honor circles. The loss easily amounted to more than two dead Titans in isk value alone, and the military impact was dramatic, but the propaganda backlash was even more catastrophic. What had once been a showcase for their recent success became a 15+ page public relations disaster, instantly linked around the game as an example of out of control hubris, spawning parody threads and flatlining KenZoku morale. A thread which had once been a flag to rally around had become an icon of humiliation, within a matter of hours Kenzoku pilots went from morale-boosting chestbeating to complete silence - never a good sign in a propaganda war.

Bust Out the Credit Cards: EVE Fanfest 2015 and EVE Vegas Tickets Now on Sale

It seems like the floodgates have officially opened on fan event ticket sales. If you haven't already broke the bank snagging tickets for SOE Live or BlizzCon, today CCP is giving you two more opportunities to do so as tickets have gone on sale for both EVE Vegas and EVE Fanfest 2015.

News
Fri, May 16, 2014
Barlow
Fanfest-HD-Ship-Promo.jpg

Can’t make it down to Reykjavik, Iceland for EVE Fanfest 2014 in May? There’s an online streaming alternative.

Press Release, News
Wed, Apr 09, 2014
Martuk
EVE-Fanfest-Attendees.jpg

CCP reveals its plans for an epic celebration of the EVE universe at EVE Fanfest in May.

Press Release, Video, News, Official Announcements
Fri, Feb 28, 2014
Martuk
EVE-Comic.jpg

The first issue of Dark Horse Comics’ new series featuring the true stories of EVE Online in comic form is now available.

News, Official Announcements
Thu, Feb 20, 2014
Martuk

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