Archive

Lego Universe Welcomes Adventurers at CES 2010 with Hands-On Demos and Beta Sign Ups

Posted Tue, Jan 05, 2010 by Martuk

Lego® Universe Welcomes Adventurers at CES 2010 with Hands-On Demos and Beta Sign Ups

 

The First MMOG Based on the LEGO Play Experience on Display in Booth #5421; Meet the Developers and the LEGO Fans Co-Creating the Game

BILLUND, DENMARK - January 5, 2010 - LEGO® Universe is coming to life at CES 2010 with hands-on demos, beta sign ups, and the debut game trailer. Booth visitors can also meet LEGO fans helping to co-create the game alongside the professional development team. The first MMOG – massively-multiplayer online game – based on the LEGO play experience, LEGO Universe will launch on the PC during the second half of 2010.

CES takes place in the Las Vegas Convention Center from January 7-10, 2010, and LEGO Universe will be in North Hall, booth #5421. This is the first time that hands-on demos will be made available.

With a creative and building focus, LEGO Universe invites players to explore, battle, make friends, and flex their imaginations with the brick in a vibrant online world. Developed by The LEGO Group and NetDevil, LEGO Universe is a family-friendly online game, appropriate for players aged eight and above. The LEGO brick lies at the center of the experience, and several levels of building are available, from simple gameplay-oriented challenges all the way up to sophisticated brick-by-brick building.

Co-creation with the LEGO fan community is an important element of the development process, and a group of adult fans known as LUPs (LEGO Universe partners) are working alongside the professional team to build content for LEGO Universe. Representatives from the LUP program will be in the CES booth to discuss co-creation and demonstrate building tools.

To learn more about LEGO Universe, please visit www.LEGOuniverse.com.

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 7,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group. ©2009 The LEGO Group.

MAYANOBIT_tz
Our world made it through alright, but a number of game worlds came to an end in 2012. Did the ancient Mayans foresee these events?
Features
Mon, Dec 31, 2012
gunky
LEGO-Scientist.jpg

LEGO Universe fans build their final creations today as the demise of the building-block MMOG approaches.

News, Official Announcements
Mon, Jan 30, 2012
Martuk
LEGO-Blast-Off.jpg

Pack up your building blocks. 2011 has claimed another MMOG as LEGO Universe comes to an end early next year.

Press Release, News, Official Announcements
Fri, Nov 04, 2011
Martuk
LEGO_Level_Progression
LEGO Universe completely redesigned its gameplay when they went free-to-play. Ten Ton Hammer talked with Design Director, Jordan Itkowitz, about the new progression system, faction kits, future content, and staying microtransaction-free.
Interviews
Thu, Oct 13, 2011
Ethec

News from around the 'Net