Hello Kitty Online is joining the relief effort for victims of the recent earthquake in Haiti. The second Food for Friends will kick off on January 21, 2010, allowing guilds to compete for Loyalty Point Prizes that can be used to purchase virtual goods from the item mall. In addition, players from select regions who participate in Food for Friends will automatically generate real money donations that will be used to help in the Haiti relief efforts. Click here to read more and learn how you can help.

The total donation points accumulated by players in HKO North America, Europe, Singapore, and Malaysia will be used to calculate a real-world donation to Doctors Without Borders (Medecins Sans Frontieres) for aid efforts to the Haiti earthquake victims. This donation is sponsored by Sanrio Digital (the developer and owner of HKO), Aeria Games (publisher of HKO North America), Burda:ic GmbH (publisher of HKO Europe), and Oriented Games (publisher of HKO Malaysia & Singapore).