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In an effort to streamline and secure their in-game currency purchases, Dragonica Online developer THQ*ICE has partnered with monetization specialist PlaySpan. The agreement will make available to players over 85 payment options to procure ICEcash,the games virtual currency, and adds the game to the existing Ultimate Game Card. In addition to the large number of pay points the service contends that they will be an added layer of security against fraud for all parties.

From the official press release:

AGOURA HILLS, CA & SANTA CLARA, CA – January 14, 2010 – THQ*ICEannounced today the details of its new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks. Dragonica™ Online adventurers are now able to purchase ICE Cash using PlaySpan’s more than 85 global payment methods. In addition, PlaySpan is providing comprehensive credit card processing and fraud risk management services.

Dragonica Online is a popular free-to-play massively multiplayer online casual game. Players may choose to pay for additional content and features on a micro-transaction basis using ICE Cash. PlaySpan enables players everywhere to purchase ICE Cash using credit cards, the Ultimate Game Card, and dozens of country specific payment methods.

‘’PlaySpan’s broad selection of payment methods will enable our players without credit cards to enjoy Dragonica Online’s premium content and enhance their experience,” said Eddie Chen, CEO of THQ*ICE. “The partnership will also help increase our free to paid conversion while effectively controlling transaction and fraud expenses.”

“The THQ*ICE partnership is another example of our global leadership of game monetization,” said Karl Mehta, Founder & CEO of PlaySpan. “We’re proud that we can help increase Dragonica Online’s paying player base almost immediately with our numerous payment methods. In addition, we’re helping them improve profitability through our eleven years of payment and fraud management experience.



You can learn more about Dragonica Online here.