Following a recent announcement that Dungeons & Dragons Online (DDO) had topped 1 million active players, Executive Producer Fernando Paiz brought facts and figures to back up Turbine's claims to Game Developers Conference 2010 last week.
But the most exciting part of Paiz's talk wasn't so much that Turbine's making skads of money from DDO's free-to-play switch, but that allowing players to pay for as much or as little of the game as they want to has led to better design decisions and a generally happier player community.
"This was where PaizÂs talk differed from other free-to-play sessions weÂve attended at GDC 2010 and before Â Paiz contended that a hybridized model breathed new life into their development efforts. Rather than the free-to-play encouraging DDOÂs developers to take a vampiric stance towards their players' pocketbooks, it instead encouraged them to think very closely about what adds premium value to the game for their players, resulting in a sort of rapid feedback loop that we've seldom seen among MMORPGs."
Join us for an in-depth look at how Turbine has transformed their game by changing the revenue mode in Democratizing DDO - Turbine Reveals New Facts and Figures at GDC 2010.