Zarhym (Link)

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To ensure all participants in the Arena Tournament have the best experience possible, there will be a zero-tolerance policy for any inappropriate character or Arena team names created on the Arena Tournament realm.

Characters with inappropriate names will be deleted. This means that you will need to customize another template from scratch and re-earn all personal and hidden ratings. Keep in mind that in a later phase of the Arena Tournament team rosters will be locked down. If your character is deleted during this time, no exceptions will be made and your team will need to use whoever is left on that roster in order to continue competing.

Arena teams with names deemed inappropriate will be dissolved. This means that you will need to create another charter for your team and climb back up from a rating of zero.

Please think twice before naming your characters and Arena teams!

Players that are thinking about rolling characters on the Arena Tournament Realm need to be careful about what they name their characters. In past years, and currently on live realms there is a large amount of leeway in terms of what players can name their characters and even more leeway with how they can name their arena teams.

This has led to a large number of obscene or racist arena team names. In order to prevent this from happening on the Tournament Realm there will be a zero tolerance policy for "inappropriate" team names. There are no hard and fast guidelines for exactly what kind of names will get you banned, but if you use your imagination I'm sure you can get a general idea.

It'd be a shame to throw away $20 over something as stupid as an offensive team name on the TR, so just keep this in mind!

Players with any questions about the naming policies can post on the Customer Service Forum and get official responses from Blizzard staff.