As many of you know, Cataclysm was originally intended to have a "Guild Talent" system
which would allow guild officers to select talents for the guild from a special tree similar to class talent trees. Eventually this idea was scrapped in favor of a set of "Guild Perks" which are exactly the same thing except that they will be given to guilds automatically as they level up.
Here is the full list from guild level 1-25:
| 1 | Fast Track (Rank 1) | Experience gained from killing monsters and completing quests increased by 5%. |
| 2 | Mount Up | Increases speed while mounted by 5%. Not active in Battlegrounds or Arenas. |
| 3 | Mr. Popularity (Rank 1) | Reputation gained from killing monsters and completing quests increased by 5%. |
| 4 | Cash Flow (Rank 1) | Each time you loot money from an enemy, an extra 5% money is generated and deposited directly into your guild bank. |
| 5 | Fast Track (Rank 2) | Experience gained from killing monsters and completing quests increased by 10%. |
| 6 | Reinforce (Rank 1) | Items take 5% less durability loss when you die. |
| 7 | Hasty Hearth | Reduces the cooldown on your Hearthstone by 15 minutes. |
| 8 | Reinforce (Rank 2) | Items take 10% less durability loss when you die. |
| 9 | Chug-A-Lug (Rank 1) | The duration of buffs from all guild cauldrons and feasts is increased by 50%. |
| 10 | Mobile Banking | Summons your guild bank. Instant, 1 hr cooldown |
| 11 | Mr. Popularity (Rank 2) | Reputation gained from killing monsters and completing quests increased by 10%. |
| 12 | Honorable Mention (Rank 1) | Increases Honor points gained by 5%. |
| 13 | Working Overtime | Increases the chance to gain a skill increase on tradeskills by 10%. |
| 14 | The Quick and the Dead | Increases health and mana gained when resurrected by a guild member by 50% and increases movement speed while dead by 100%. Does not function in combat or while in a Battleground or Arena. |
| 15 | Cash Flow (Rank 2) | Each time you loot money from an enemy, an extra 10% money is generated and deposited directly into your guild bank. |
| 16 | Guild Mail | In-game mail sent between guild members now arrives instantly. |
| 17 | Everyone's A Hero (Rank 1) | Increases Heroism points gained by 5%. |
| 18 | Honorable Mention (Rank 2) | Increases Honor points gained by 10%. |
| 19 | Happy Hour | Increases the number of flasks gained from using a flask cauldron by 100%. |
| 20 | Have Group, Will Travel | Summons all raid or party members to the caster's current location. Unlimited range, 6 sec cast / Channeled, 2 hr cooldown |
| 21 | Chug-A-Lug (Rank 2) | The duration of buffs from all guild cauldrons and feasts is increased by 100%. |
| 22 | Bountiful Bags | Increases the quantity of materials gained from Mining, Skinning, Herbalism, and Disenchanting by 15%. |
| 23 | Bartering | Reduces the price of items from all vendors by 5%. |
| 24 | Everyone's A Hero (Rank 2) | Increases Heroism points gained by 10%. |
| 25 | Mass Resurrection | Brings all dead party and raid members back to life with 35 health and 35 mana. Cannot be cast when in combat. 64% of base mana, Unlimited range, 10 sec cast |
As you can see, there will be some seriously good stuff available to players that make long term commitments to guilds. Many of these abilities will only kick in after you reach "Exalted" status with your guild, similar to gaining reputation with a faction. It will also create a decently strong disincentive to guild hop, which may or may not be a bad thing depending on your perspective.
Either way, you're going to want to be in a guild of some size, shape, or form. Guild perks will accumulate as players PvE and PvP with fellow guildies, and will also be affected by profession skill-ups and gains in faction reputations.
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