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NEED FOR SPEED WORLD RACES PAST THREE MILLION REGISTERED USERS
EA Play4Free Racing Game Finds its Audience and Adds New Features

Guildford, UK – December 17, 2010 – Black Box, a studio of Electronic Arts (NASDAQ:ERTS), today announced that Need for SpeedTM World, the Play4FreeTM online PC action racing game, has now eclipsed three million registered users. With numerous hours of high-speed, high-stakes Need for Speed multiplayer action, Need for Speed World is one of the world’s most popular, free to play racing games. Today EA builds on the game by adding an all-new dynamic day/night cycle and an advanced vehicle performance customisation tuning system. Players can go under the hood to upgrade and tune their vehicle with an extensive list of car parts ranging from tuned engines to top-tier suspension systems to create a high-performance race machine.

Need for Speed World brings together best in class action racing with an unparalleled social experience for the PC. Players can compete against their friends and family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever expanding world that continues to grow with a constant stream of new content, cars, and features.

In addition to English and German, Need for Speed World has now been localized for France, Russia, Spain and Poland markets. Players worldwide can feel the rush of illicit street racing as they speed their way through a white-knuckle socially-connected Need for Speed experience. They will also be able to purchase SpeedBoost which they can use to acquire in-game items such as Booster Packs, Power-ups, XP accelerators and even exclusive exotic cars via the in-game store using a variety of local payment options including credit cards and SMS billing.

To quickly and easily download the game or for more information visit world.needforspeed.com or follow us on Twitter at NeedforSpeed.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.