CELEBRATE "HELL FREEZES OVER" DAY WITH THE LAUNCH OF FAXION ONLINE'S CLOSED BETA

Austin, Texas -January 31, 2011 - Did you know today is officially "Hell Freezes Over" day? You do now.and UTV True Games, an international publisher of multi-player online games, announced today that on this, the Holiest of Hell days, it has launched the closed beta test for its upcoming combat driven MMORPG, Faxion Online.

Pre-registered Beta players will begin receiving invites today, Monday, January 31, and others  can obtain their beta keys by visiting www.FaxionOnline.com where the Faxion logo is currently frozen in honor of "Hell Freezes Over" day.

Upon entering the world of Faxion, players will find themselves in war-torn limbo as they start their journey in the afterlife. The Seven Deadly Sins represent physical locations in the game, each with its own immoral theme, and players will have the opportunity to explore and discover the locations as they immerse themselves in intense battle for the armies of Heaven or Hell.  Through each manifestation of the Sins, players will encounter the people that represent them. From the Gluttonous enjoying an eternal feast, to the Prideful Atlans building their Tower into the skies, players must face off against other inhabitants of the afterlife, limbo and the deadly sins while vying for control of each deadly zone!

"When celebrating "Hell Freezes Over" day you are supposed to pull out a list of all the things you said you would do when Hell freezes over but screw that; why not just come and check out Faxion instead?" said Frank Lucero, Studio Head at UTV True Games.

Horns or halos, demonic or angelic, whatever the choice, players can side with Heaven or Hell in the relentless struggle for ultimate domination over the seven deadly sins. With a comical twist, Faxion Online delivers aggressive and robust PVP game play and a unique territory control system that allows the different factions to battle for the fate of the seven deadly sins.  With a unique multi-classing system, players will have the freedom to play the way they want with achievement and glory through adventure and combat.

Faxion Online is being developed internally at UTV True Games' Austin, Texas studio by a group of industry veterans with significant experience on titles such as Shadowbane, Ultima Online and many other popular MMORPG's. Faxion Online players can expect to see a ground-breaking, competitive action game that strips away the typical experience and leveling grind observed in many MMORPG's today.

For more information and to register for the closed beta test, visit www.FaxionOnline.com

###

About UTV True Games Interactive

Based in Austin, Texas, UTV True Games is an international multi-player online game developer and publisher founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games. UTV True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. UTV True Games offers such titles as Warrior Epic, Mytheon, Faxion, Planet Crashers, and Sky Legends. For more information on each product, visit www.utvtruegames.com.

They are working with world-class publishers to license existing online titles and world-class developers to create games exclusively for online play. The company has multiple titles in development at its wholly-owned development studios based in Austin, Texas  and Beijing, China.

UTV Software Communications Ltd (UTV), India's first integrated global media and entertainment company, holds a strategic stake in UTV True Games.

About UTV Software Communications

UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.