Put your excess virtual goods towards a good cause in November with RuneScapeÂs Well of Goodwill charity event. Starting today, players can donate their in-game items, gold, and RuneScape Bonds to the well. For every 10 million gold pieces gifted by the community, Jagex will donate $1 to a number of charitable causes such as GamesAid, Willow, SpecialEffect, Action for Kids and the Internet Watch Foundation. Players can keep a check on the top donars to the cause on RuneScape's Well of Goodwill page.
Jagex will also be supporting Gaming Tuesday, part of the global #GivingTuesday fundraising day on December 3rd, 2013.
Source: Jagex Press Release