Analyst Calls SWTOR Sales Concerns "overdone"
The Analyst Strikes Back analyst calls sales concerns over Star Wars: The Old Republic overdone.
Yesterday EAs stock took a dip amidst concerns about Star Wars: The Old Republics (SWTOR) sales performance. While the analyst group at Macquarie Securities states that there are some concerns, theyve also called the recent that the game isnt selling as well as first hoped overdone.
SWTOR managed to entice more than one million players to sign up for a subscription in the first three days of launch. That of course, doesnt take into account anyone that might have changed their minds since then, but out the gate thats still pretty good in terms of box sales.
Macquarie's Ben Schachter believes that EAs dip in stock prices is due in part to speculation regarding sales figures from outside parties. While NPD sales tracked appeared weak, the analyst believes a majority of SWTOR copies were sold through EAs Origin platform, which have yet to be accounted for.
In light of this, the company has stuck with its "Outperform" rating, and believes that the game may achieve initial sell-in sales of 1.5 million -- although Schachter was quick to note that long-term sustainability of subscribers to the game is currently unclear.
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