Analyst Calls SWTOR Sales Concerns "overdone"
Yesterday EAÂs stock took a dip amidst concerns about Star Wars: The Old RepublicÂs (SWTOR) sales performance. While the analyst group at Macquarie Securities states that there are some concerns, theyÂve also called the recent that the game isnÂt selling as well as first hoped Âoverdone.Â
SWTOR managed to entice more than one million players to sign up for a subscription in the first three days of launch. That of course, doesnÂt take into account anyone that might have changed their minds since then, but out the gate thatÂs still pretty good in terms of box sales.
Macquarie's Ben Schachter believes that EAÂs dip in stock prices is due in part to speculation regarding sales figures from outside parties. While NPD sales tracked appeared weak, the analyst believes a majority of SWTOR copies were sold through EAÂs Origin platform, which have yet to be accounted for.
In light of this, the company has stuck with its "Outperform" rating, and believes that the game may achieve initial sell-in sales of 1.5 million -- although Schachter was quick to note that long-term sustainability of subscribers to the game is currently unclear.