EA Reaches Agreement with Live Gamer to Drive its Microtransaction-Based Projects

When it comes to microtransaction services, Live Gamer is certainly one of the fastest growing options for publishers and developers. Over the last couple of months, Live Gamer has been rapidly expanding their services with their more recent deals including THQ and GameHouse, but today Live Gamer has announced a new deal with Electronic Art (EA), one of the biggest developer and publishers in the gaming industry. Through the new deal, EA will integrate Live Gamer's advanced Elements microtransaction platform, providing EA with new payment gateways, analytical capabilities and much more.

Live Gamer (www.livegamer.com), the trusted total commerce solution for the interactive entertainment industry, today announced that it has been selected by Electronic Arts Inc. (NASDAQ: ERTS) to drive its global microtransactions-based projects and accelerate the company’s online gaming strategy. EA will integrate Live Gamer’s advanced Elements microtransaction platform with its global IT systems to augment its existing ecommerce capabilities for EA studios worldwide.