by Stormtrooper on Apr 09, 2025
The general iGaming industry has become super competitive. In fact, according to some experts, you might need at least five times more resources to attract new players than retain existing ones. Given that these costs could actually increase in the coming days, the need to provide engaging player experiences has become evident.
And if you are stranded about how you can get started, you need not worry. From diversifying payment methods to tailoring for mobile use, this article will highlight what platforms like Jackpotcity are doing to improve their appeal. So, without wasting any time, let’s explore this matter.
According to statistics, close to eight in ten (78%) customers consider instant payments a very important aspect of their experience. In another place, a study found that such payment methods can increase satisfaction by 11%, showing just how indispensable payments are when it comes to player experience.
Surprisingly, Clearly Payments suggests that nine in ten customers demand consistency across all touchpoints, whether transacting online or in-store. From these statistics, you definitely do not want to turn a blind eye to your payment methods even for a second. No wonder platforms like Jackpotcity have been working hard to ensure players can seamlessly transact, whether on desktops, tablets or mobiles.
Do you actually know that, according to Testlio, payment failures account for about $20.3 billion in losses for businesses every year? Plus, such incidents may cause up to 40% of customers to leave their purchase and discourage about 33% from ever trying again. And now that the game providers have to do a lot to stand out, you don’t want to imagine yourself as part of these losses.
On top of that, players’ preferences vary across different regions. For instance, players in Asia may prefer using digital wallets because this is the most used method in the region, accounting for more than 70% of e-commerce. In other regions like the US, debit and credit cards seem to still appeal to most Americans. For an operator like Jackpotcity targeting a global audience, this is not a trend you want to ignore.
You may want to cater to these regional preferences by adopting multiple payments. This reduces the burden of learning new things, especially for newbies, and makes your platform more relatable.
As mobile devices increase in popularity, you definitely expect that many people will use them for gaming. In fact, according to some approximations, mobile gambling alone accounts for more than 80% of the gambling industries in some countries. As such, you don’t want gamers to keep pinching or zooming your platform just because they use smaller devices.
Such experiences can frustrate the gameplay and discourage further exploration. Looking at the statistics, Retail Dive claims that about 44% of users may never return to bad-looking mobile sites. And since about 85% of smartphone users often compare brands before transacting, you want to ensure your site is as user-friendly as possible.
The best part is that when players have good experiences with your website, you increase the likelihood of significant organic growth. Remember, according to Help Scout, more than seven in ten customers will tell not less than six people about satisfying experiences.
And because we tend to trust recommendations from our friends easily, we may become returning customers of the brands they recommend. This ensures that platforms like Jackpotcity can grow significantly without spending too much resources.
Let’s assume you prefer slots over other games. Imagine finding a platform where you cannot switch between different titles. Well, for most players, such experiences may discourage them from ever returning. This is why providers like Jackpotcity are working hard to ensure their portfolios are as diverse as ever.
With diverse game products, players won’t need to switch between platforms to find their favorite gaming options. Remember that finding a suitable gaming platform is already a hassle, so you want to implement numerous gaming options so players can find everything under one roof.
Modern gamers have become more discerning and often want to feel that platforms understand them more. In fact, a recent study highlighted that about 73% of consumers want businesses to understand their unique preferences more. This means that consumers no longer want just generic experiences – they want encounters that perfectly match their individual tastes and preferences.
Thankfully, diversifying your game offerings can help you cater to such needs. Plus, there is a prevailing trend where providers like Jackpotcity are integrating games with more relatable themes like movies, sports, etc. This makes the industry more familiar, especially for beginners, and encourages exploration.
Seeing game providers, including Jackpotcity, prioritize player experience shouldn’t be surprising at all. According to PwC, about 73% of consumers claim that experience really affects their purchase decisions, which is why you don’t want to ignore it, even for a second.
We have already hinted at how competitive this industry has become and how acquiring new players is increasingly becoming a challenge. So, as much as you are targeting new audiences, you want to use every opportunity to retain as many of the ones you already have.
Good enough, beyond just offering traditional games like blackjack, incorporating games with contemporary themes can actually help improve player experience.