by Savanja on Jan 15, 2008
Those who were lucky enough to attend CES were able to rub elbows with some of the industry greats. One of these greats (in my book) is SOE President John Smedley. The folks over at Massively.com had a chance to interview Smedley and discuss micro-transactions, EverQuest II, and why they don't like coin farmers anymore than we do!
I think the issue of farming is higher on the radar now than it ever has been. The behinds the scenes things are really frustration. A lot of these farmers are essentially stealing from us. What they do is they charge us back all the time. They use a credit card sometimes stolen, sometimes not to buy an account key. They use the account for a month, and then they call the credit card company and charge it back.
This is a really insightful interview and a great read for not only SOE subscribers, but truly anyone who keeps an eye on the industry. Please visit Massively for Part 1 and Part 2 of the Smedley Interview.