by Savanja on Apr 21, 2005
Shanda Interactive Entertainment Limited is the largest operator of online games in China. China is one of the largest markets in the world but also one of the hardest to enter. Most western companies cannot hope to make it in China with out a partnership of some sort with a domestic company or a company that has already entered the market. Turbines relationship with Shanda is a very strategic and a wise move. Read the official Turbine announcement here