When does WoW no longer "wow" us?

Marriage is said to have a "seven year itch" ... when will the itch start with WoW?

TerraNova have posted a very interesting article which takes a look at the question of how long WoW will be able to sustain continued interest from its playerbase.

Since its release not quite two years ago, World of Warcraft has been the undisputed market leader in MMOs. It smashed through the formerly unattainable one million user mark and kept right on going, now steaming toward 7,000,000 paying users. WoW has blown out all previous expectations for MMOs in US, European, and Asian markets and keeps right on going.

And yet.

Last night I logged in to WoW for the first time in a long time. I visited my characters one by one, but didn't stick around to play very long despite finally having an evening free to play. I felt a distinct detachment from my characters and soon recognized my old friend, game ennui.

Read the rest right here - also check out the debate afterwards!