Why LotRO is Going Free-to-Play - An Exclusive Interview with Turbine

With today's big news that The Lord of the Rings Online is going free-to-play, Ten Ton Hammer Executive Editor, Benjamin J. de la Durantaye, spoke to Adam Mersky, Director of Communications, and Kate Paiz, Executive Producer over at Turbine. What does the change mean to current subscribers? How will the game support a free-to-play model? How did this happen? Find out with Ten Ton Hammer's exclusive interview with Turbine.

We really think this is the future for online games--the concept of providing players with a choice. If the number one reason players aren't playing the games is the subscription, then it seems pretty obvious that removing that, and providing other options, it's not only going to be beneficial for them, but for our business as well. And it has been.

Find out why LotRO is going free-to-play in this exclusive Ten Ton Hammer Q&A with Turbine.