Building a Masterpiece

I like My Hype Well-Done



Marketing of a new game often begins severals years out today. Ralsu
examines what it means to hype a game so early and how Turbine did a
great job with hype for Dungeons & Dragons Online: Stormreach (DDO):

Anytime a game based on Dungeons & Dragons (D&D) is
announced,
gamers raise both eyebrows: the first one is raised in excitement while
the second is raised in skepticism. We D&D fans have endured some
sad attempts to incorporate D&D mechanics into a game (Pool of
Radiance: Ruins of Myth Drannor anyone?). With any license as huge as
D&D, I think a company would do well to let fans in on the
development so that they can see first-hand that the game will stay
true to its namesake.

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