AT&T inks relationship with Vivendi

Here is a story about a huge ISP looking to attract some attention by supplying new subscribers with WoW as an incentive. Will it work?

AT&T Inc. has formed a new marketing partnership with the makers of one of the world's most popular multiplayer online role-playing games to offer a 14-day free trial of World of Warcraft.

The telecommunications company formed the agreement with Blizzard Entertainment, a division of Vivendi Games, in order to drive more game enthusiasts to the AT&T Blue Room gaming site.

You can read all about it here: AT&T inks relationship with Vivendi to attract video game enthusiasts.