Connecting Emotionally with Gamers

Because if we can touch just one griefer a day, we can change the world.

GameDaily BIZ has a good article about connecting with gamers up today.

For some in the industry it's the holy grail of video games - to actually elicit real emotion from the player. In this special My Turn, Ray Muzyka, Chief Executive Officer of BioWare, and Greg Zeschuk, President of BioWare, talk about making that emotional connection and the steps they've taken at BioWare to help reach that goal.

Check it out at GameDaily BIZ.